ABOUT LASER

Laser Corporation is an Australian consumer electronics brand offering accessible technology for everyday life. Based in Sydney, Laser develops and supplies products across home entertainment, audio, smart home, power accessories, cables, car accessories, computers, cameras, travel accessories and pet technology.

Quick facts about Laser

• Brand: Laser Corporation
• Head office: Macquarie Park, NSW, Australia
• Established: 1987
• Product focus: Affordable consumer electronics for home, work, travel, car, entertainment and everyday use
• Key categories: Audio, home entertainment, smart home, power accessories, cables, car accessories, computers, cameras, travel accessories and pet technology
• Support: Australian customer support, product guides, warranty information and troubleshooting resources

For nearly four decades, LASER has been focused on accessible technology, delivering consumer electronics with an emphasis on innovation, quality, reliability and affordability.

Starting as a small Australian business, today LASER is a multi-category brand house with international sourcing and manufacturing capabilities, a global supply chain and go-to-market experience that helps keep its evolving product portfolio relevant to Australian consumers and retailers.

The LASER brand has been a familiar name on Australian shelves for decades. Its sub-brands include ChargeCore, Gtek, NRGVault, Navig8r, V-Fitness and many others.

Laser products cover key categories including home entertainment, portable power, personal audio, gaming and connectivity. This is further supported by Laser’s private label business, curating product portfolios for some of Australia’s biggest retailers and reinforcing its expertise in bringing products to market.

LASER lives at the intersection of trend analysis, speed-to-market, affordability and quality. Its ability to quickly identify and respond to global technology and lifestyle trends has positioned LASER as a partner of choice for retailers and a familiar brand for Australian consumers.

Laser’s product launch strategy includes dynamic video content, mobile optimised content, AI-supported workflows, social media, online automation and ecommerce integration. As affordable technology continues to be embraced by younger consumers, LASER continues to evolve its go-to-market strategy across online retail, marketplaces, fast delivery and modern payment options.

Proudly Australian owned with a global view, LASER’s product portfolio is developed by real people, for real people, from its Sydney-based headquarters. The business also includes warehousing and a local customer service team to support after-sales care and customer support.

This is underpinned by a focus on workmanship, global supply chain compliance and sustainability.

Laser product categories

• Audio and headphones
• Home entertainment
• Smart home
• Power accessories and charging
• Cables and connectivity
• Car accessories and dash cameras
• Computers and accessories

Learn more about Laser

Watch the video below to learn more about Laser’s journey, product focus and commitment to accessible technology.

This video showcases Laser’s journey and values. While our product range has evolved, our commitment to innovation and affordability remains unchanged.