ABOUT LASER

For four decades, LASER has been at the forefront of accessible technology, by delivering the very latest in consumer electronics with an unwavering focus on innovation, quality, reliability and affordability.

Starting as a small Australian business, today LASER is a multi-category brand house with extensive international sourcing and manufacturing capabilities, a truly global supply chain and go-to-market specialties that keep its always-evolving product portfolio on-trend.

The LASER brand has been a stalwart on Australian shelves for decades, its sub-brands including ChargeCore, Gtek, NRGVault, Navig8r, V-Fitness and many others also instantly recognisable by consumers with products in key categories including home entertainment, portable power, personal audio, gaming and connectivity. This is further supported by its expansive private label business, curating product portfolios for some of Australia’s biggest retailers, further reinforcing LASER’s expertise at bringing products to market.

LASER lives at the intersection of trend analysis, speed-to-market, affordability and quality. Its ability to quickly identify and respond to global technology and lifestyle trends has positioned LASER as a partner of choice for retailers and a favourite among Australian consumers for decades.

This includes LASER’s product launch strategy, which ensures all new products are brought to market through fresh, dynamic video content and mobile optimised content, and embracing of new marketing elements including AI, social media and online automation and integration. And with affordable technology being embraced by younger consumers, LASER is also committed to the constant evolution of its go-to-market strategy, embracing and supporting new initiatives including fast delivery and different pay gateway options.

Proudly Australian owned with a global view, LASER’s extensive portfolio is developed by real people, for real people, in its Sydney-based headquarters, which also includes extensive warehousing and a local customer service team to manage any after sales and customer support.

This is all underpinned with a focus on exacting standards of workmanship, global supply chain compliance, and sustainability.