About Us

In 1987 LASER started out in a Surry Hills garage, importing and selling 5.25” floppy disks and storage cases. Today, we’re one of Australia’s fastest growing and most trusted consumer IT and consumer electronics solutions providers. Specialising in bespoke solutions, our product range now spans more than 13 categories and 500+ products.

Retail ready, channel ready: the choice is yours
Forget spending weeks sourcing products, liaising with factories and poring over technical specifications. From product design and build to branding, packaging and marketing, we deliver complete solutions from start to finish. We’ll even ship products directly to your channel partners!

The LASER difference

Our customer support team is on hand to streamline the process and offer expert advice around the clock. Always at the forefront of digital innovation, we respond quickly to changing consumer demands and retail trends. With global partnerships and manufacturing facilities in Hong Kong and China, we’re your eyes and ears on tomorrow’s technology.


Our values

We embrace change.
With our finger on the technology pulse, we’re always several steps ahead of emerging technology trends and consumer trends. We’re always searching for new ways to innovate.

We are decisive and agile.
We provide timely responses to your needs and deliver the latest technologies to market sooner. We never lose sight of tomorrow.

We are curious, flexible and innovative.
We take pride in our flexible, tailored approach. You can count on outstanding customer service – whether we’re working with you locally, in New Zealand, Hong Kong or China.

We listen, understand and deliver.
Driven by our customers’ needs, we go beyond to exceed expectations.

We boldly find new ways to succeed.
To us there are no problems. Only solutions.